Autumn 2015, 1 week | Branding of an imaginative coffee label | Jon Wirthner

“Coffee as dark and bitter as life itself!”

“…with the morbid elegance of a beautiful yet ice cold body.”

“Truly a coffee break for broken souls- as close to orphan’s tears as you will ever get.”


In order to design a model for coffe cups, I developed a whole mood and brand around coffee. The greenwashing-campaign of certain coffe brands inspired some dark and sarkastic thoughts in me. However they evolved into a very differenciated image of how coffee can be be desirable and deadly at the same time.